What is a White Paper?
A white paper is an authoritative report or a comprehensive guide that contains information about a particular entity’s position on a policy issue. The purpose of a white paper is to help the reader comprehend a particular issue, provide recommended solutions, or make a final decision based on the findings and analysis.
A white paper is typically less formal than a written document in a law journal or other legal trade publication. It typically includes an introduction, table of contents, executive summary, findings, discussion and analysis, and conclusion, as well as an appendix with any works or legal authorities that may have been cited.
What is the Importance of White Papers?
Although white papers are typically targeted at potential customers as a way to demonstrate a company’s thought leadership or authority on a particular issue, the primary purpose of a white paper is to use action research to deftly solve problems and educate the target audience about research findings relevant to pending decisions or policy issues and proffer best practices to address those policy issues or decision. Research and surveys indicate that white papers are one of the most important documents used in decision-making strategies. White papers not only help businesses and organizations attract more customers and investors, they serve as a vital tool in helping to influence policy and business decisions, and in summarizing key research findings relevant to pending decisions or policy problems.